Ryan Povlick is becoming well-known around Milwaukee for his success with Scratch Ice Cream, but his road to success has not been an easy one. He struggled with heroin and other substances for about 10 years and had a long road to become sober.  Once he was back on his feet, he began putting his energy into helping others with drug addictions. At the same time he started Scratch, he also opened his own sober living house to help men like him get sober. As Povlick continues to build his ice cream business, he is always looking back at his experiences and helping men like him find success.