If you need a kick-ass marketing strategy and someone to tell you the truth about your business, then call Katherine Juergens and Alice Stephens of Moxxy Group. Katherine met Alice after working together at Aurora and after deciding to start her own business, Katherine founded Moxxy Group in February 2017. These two complement each other's skill sets perfectly. While Katherine is the creative big picture thinker with grand ideas and ambitious goals for the future, Alice keeps clients grounded by focusing on building long term marketing strategies that best align business objectives and the road map for getting there. "What we can bring together is a really cool combination," says Juergens, "plus we happen to represent two industries that are massively underrepresented by women.” Katherine brings more than 15 years of health care industry experience to the table while Alice is equally as knowledgeable about the financial services industry.
Having worked in corporate companies for most of their careers, the two women offer a different perspective to marketing, which is the opposite of corporate America. Juergens and Stephens know first-hand that corporations spend millions of dollars on research trying to find out who their consumer market is, when "it's really quite simple," states Alice. "It’s just not simple to the people who are cutting the checks in leadership positions for a lot of these corporations. And that is a huge problem. A lot of what we do is bringing that customer voice to the forefront.” Moxxy Group works with senior leadership teams to develop a marketing plan that is actually relevant to the consumers, who in these industries are majority women. When proposing necessary improvements, they don't hold back and explain the reality of the company's product. Katherine attests, "My reputation was the girl in the room who is going to say what everybody is thinking but nobody says." And that was the driving idea that motivated her to start this business.
This dynamic partnership works with an array of companies internationally but many of their clients are also based in Milwaukee. Both women have lived in Milwaukee for over 20 years and in that time, they have seen the increasing development of small entrepreneurs. From their perspective, the Milwaukee entrepreneur is unique because they are more vested in developing an idea versus using it as a financial element. They are seeing all kinds of extraordinary ideas pop up around Milwaukee but these inventors don't know where to start and "that's where we come in and help," says Alice. The Moxxy Group feels they are among these start-ups, looking at things in a fresh new way.
A large motivator for Alice and Katherine is girl power and they want to share that message. "We have both lived and grown up in industries where there just is not enough girl power," says Alice. Applying that experience, they make sure to keep a balance in their marketing strategies to ensure all potential clients are being reached. These two have a passion for Milwaukee and are using their unique point of view and no-nonsense attitude to make big changes in this city.
To connect with Katherine and Alice, visit their website: www.MoxxyGroup.com